Content that knows
what it's doing.

Written, video, and social content for New Zealand businesses. Planned around real search data, made by one person who answers for the result.

Start a projectSee the work
Currently embedded withPortable Spas NZandMiss Sparkle
Web copyBlog systemsShort-form clipsSocial calendarsSearch strategyEmail sequencesBrand-voice guidesPerformance reviews

Four ways I keep your content working.

See every service

Written content & web copy

Words that sound like you, tuned by what converts.

How the writing works

Video & short-form clips

Long-form footage, cut into clips people watch to the end.

How the clips are made

Social media content & scheduling

A steady drumbeat of posts, without you touching a calendar.

How the calendar runs

SEO-driven content strategy

Content planned around what people search for, not guesswork.

How the strategy is built
Mark, the operator behind Contenscience

Twenty-five years of building for New Zealand businesses sits behind every piece.

Contenscience is run by one person: Mark, the designer behind Paragon Design since 2000. You brief the person who does the work, and every plan starts from real search and audience data.

Meet the operator

From the work.

Browse all work

Case study

Portable Spas NZ

An embedded content engagement for a nationwide spa pool retailer: search-data-led articles, grounded in a product knowledge base, reviewed against real rankings every month.

Read the case study

Recent writing.

Browse all insights

Why most business blogs read like nobody wrote them

Generic content is a strategy failure, not a writing failure. Here's what actually happens before a good piece gets written.

The content calendar nobody sticks to (and how to fix it)

Most content calendars fail for the same reason diets do: they're built on willpower, not a system.

Short-form video is not just a smaller version of your long content

Resizing a video for social isn't repurposing it. The best clips are built for how people actually scroll.

Let's make your content work harder.

Tell me what you're working with, and I'll show you what a plan built on real data looks like.

Start a projectmark@contenscience.com