Insights.

Notes on content strategy, written the same way I'd write it for a client.

Why most business blogs read like nobody wrote them

Generic content is a strategy failure, not a writing failure. Here's what actually happens before a good piece gets written.

The content calendar nobody sticks to (and how to fix it)

Most content calendars fail for the same reason diets do: they're built on willpower, not a system.

Short-form video is not just a smaller version of your long content

Resizing a video for social isn't repurposing it. The best clips are built for how people actually scroll.

Reading is a good start.

The same thinking goes into every client plan. If you want it applied to your business, say the word.

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